Drawn by current, past & future trends as well as his love for design and fashion Gerard Vallecello launched Proper Impressions in 2006, offering his services as personal shopper, wardrobe assistant and fashion consultant in the city of Miami Fl. While in Miami and in a short modeling career Gerard appeared in several coffee table books photographed by many talented photo artists such as “Fabulous Faces” by photographer David Vance.

In 2009, Vallecello relocated to Boston, MA and started GV Enterprises, LLC., a closely held company specializing in fashion consulting, editorial direction, fashion event coordination and brand development. GV Enterprises holds a very close and trusting relationship with several designers, store retailers and other members of the industry. Vallecello assures full discretion to its clientele, who for the most part consist of celebrities and public figures.

Gerard works and is often seen in between Los Angeles, Miami, Paris, Boston and the great city of New York where he now resides. As an avid traveler and dedicated stylist he’s had the pleasure of interacting and continuously working with many fashion icons, captains of the fashion industry and celebrities which has expanded his knowledge in style, fashion, social and corporate culture.

Currently Vallecello is  working on several projects. He has been a design intern for Oscar De La Renta and other elite Fashion Houses. He is also a contributor columnist to several online and hard copy publications in the UK & a online only column in the US. Gerard is a charity and community services supporter and is a prominent figure in the Fashion Industry. He has been a member of the Fashion Group International since 2008 along with other Fashion organizations.